Templating language for everyone, from beginners to power users¶
MJML and templating language, a superhero duo
Today, flexibility and personalization are a must-have in the email industry. Transactional emails imply more and more complex business logic, and one can often struggle trying to juggle a lot of different templates, when they could just have one personalized email that adapts to several use cases. Having a separate template for men and another one for women, or creating specific campaigns to recommend different things based on your customer's previous purchases is not viable.
It is in this kind of situations that a templating language comes in handy. OK, let’s be a bit naive and accept that you could write your own. But to be able to implement a tokenizer and a grammar, you need to have a good knowledge in the field and, at the end of the day, you might just be reinventing the wheel when you could have been focusing on your core business instead... You could instead use nice libraries such as Handlebars, Jinja or Twig, but then you’ll still need to write or host a dedicated service to handle the templating processing.
So, let’s recap: MJML for producing responsive HTML emails without effort, plus a templating language to bring them to life with conditional blocks and variables. This combo can change your life as a developer.
But, enough words, you’ll definitely want some action. You will find here four tutorials that will explain you step by step how to solve very common issues in template creation.