Segmentation is an extremely useful tool used to target a specific group of customers with a dedicated campaign. Create segments based on contact properties or the contact activity (opens, clicks). Segmentation helps you focus your campaigns on specific demographics, create re-engagement campaigns, etc.
The resources below help you manage your segmentation formulas.
Create a new segmentation formula to be applied on contact lists when you send your campaigns. Segmentation can be done based on additional data saved for contacts via `/contactmetadata` and/or based on contact activity (or lack thereof).
Full API path