Contact properties allow you to store details about your subscribers - e.g. a name, age or location. They allow you to personalize the content of the emails you are sending, and help you with targeting a specific segment of customers within a contact list.
Use the resources below to manage the available contact properties (
/contactmetadata) and the values of those properties for each contact (
Create a new contact property. Select its name and data type, then use it to assign property values for contacts of your choice (with `/contactdata`).
Full API path